Gmail spam emails reduce in inbox from April know how how it works

If you too are troubled by the spam messages received on Gmail, then now you are going to get relief. Google is cracking down on those sending spam emails, which will reduce the amount of spam mail users receive. Bulk email senders, in particular, may see more of their emails rejected unless they start following Google’s new policy. Users need to authenticate their messages and will only be able to send emails to those who wish to receive messages from them.

In October last year, while implementing the ban on bulk senders through a blogpost, Google wrote that “You should not go to great trouble to prevent receiving non-essential messages from a particular email sender. It should be just a click away. That’s why we want bulk senders to give Gmail recipients the ability to unsubscribe from commercial emails with one click, and to approve unsubscribe requests within two days.”

Gmail’s updated spam policy prevents bulk senders from sending users too many emails. According to a Forbes report, the new rules require a large number of senders to authenticate their outgoing emails to avoid sending too many emails. The guidelines also state that bulk senders will have to enable one-click unsubscribe buttons for all commercial and promotional emails by June 2024. The unsubscribe button must be clearly visible in the body of the message and the commercial sender must process these requests within two days.

Google now says that starting this month, bulk senders who do not meet the company’s sender requirements will temporarily receive errors. However, these temporary errors will be limited to a small percentage of non-compliant traffic and are intended to help the sender identify traffic that does not meet Google’s requirements. Google, meanwhile, noted that it will begin rejecting a percentage of “non-compliant” email traffic in April and that the percentage will gradually increase.

Giving information about the change in a support page, Google said that “In April 2024, we will start rejecting one percent of non-compliant email traffic and we will gradually increase the rejection rate. For example, if a sender rejects 75 percent of the “As traffic meets our requirements, we will begin rejecting the remaining 25 percent of traffic that is not in compliance.”