Google to Stop Continuous Scroll in Search Results know Details

Tech giant Google is about to phase out continuous scrolling in search results, after it was introduced exactly two years ago. According to a report, Google has announced that it will soon stop offering continuous scrolling for search results on both mobile and desktop platforms, instead offering a page by page lookup format.

Google first introduced persistent search results on mobile in 2021, and a year later, it was made available on desktop platforms as well. However, now it is reportedly being discontinued. Search Engine Land’s Report According to this, the tech giant is shutting down this feature and will replace it with search by page format. A Google spokesperson reportedly said that the feature will be turned off for desktop platforms starting today, while it will also be turned off on mobile devices in the coming months.

Instead of continuous search, desktop users will now see the page number after the next option below the Google logo. On mobile devices, there is likely to be more than one result option presented that will load the next search results page. According to the report, users will have to go to the next page after every 10 search results. Google reportedly said that automatically fetching search results did not result in better results for the search engine. The company said that “this change is to allow search companies to provide search results faster for more searches, rather than automatically loading results that have not been requested by users.”

Google Search has been in the news for the past few weeks as the search engine has introduced several Artificial Intelligence (AI) features on its platform that promise quicker and better search results. However, one of the highlighted features, known as AI Overview, started to provide inaccurate and somewhat strange information, some of which was based on questionable search results. Google claimed that AI Overview only shows information about top web results. The reason for the flaw in the search tool was the problems encountered while filtering the content. This feature has since been significantly reduced. A report showed that it is visible for only 15 percent of search queries.