Luxury Car Market Getting Strong Demand, BMW Delivery Increases 51 Percent in First Quarter

The delivery of German luxury car company BMW in the first quarter increased by 51 percent to 3,680 units. Apart from this, the company has sold about 1,810 motorcycles. The luxury car market is growing rapidly in the country. However, it is much lower than China and Western countries. BMW said that after making record sales last year, this year has started well.

There is strong demand for the company’s sports activity vehicles. These include BMW X7, BMW X3 and BMW X1. Vikram Pawah, President of BMW’s India unit, said, “Our first position in the luxury electric car market remains intact. Our flagship models are at the forefront of their segments. The company plans to launch some new ones.” In the luxury electric car market, the company has models like BMW i7, BMW iX, BMW i4, BMW iX1 and MINI SE. BMW’s i7 is the best-selling luxury electric car.

Some other luxury car companies are also trying to increase their share in this fast growing segment. Mercedes-Benz holds the first position in this market. Apart from this, Audi is also included among the major companies in this segment. BMW Group’s portfolio in the country includes the BMW, MINI and BMW Motorrad brands. The recently launched BMW iX1 EV was sold out on its opening day. Last year, the company had said that a large number of customers buying premium cars for the first time are choosing BMW. Apart from this, existing customers are also making additional purchases.

Last year, BMW launched the new MINI Charged Edition. It is based on the fully electric MINI 3-door Cooper SE. Its price is around Rs 55 lakh (ex-showroom). It will be brought to the country as a Completely Built Unit (CBU). Some upgrades have been made in it compared to the standard variant. The MINI Charged Edition comes in a new Chilli Red color with a multi-tone roof finished in White. It has Aspen White exterior trim and the headlamp and taillight rings, door handles and logo are in the same colour. It has Frozen Red stripes and energetic yellow highlights on the bonnet and doors and the air inlet on the bonnet is in chrome finish. This limited edition car has 17 inch power spoke alloy wheels.