Smartphone Shipments in India Increase 7 Percent in H1 of Current Year, Apple, Vivo, Samsung, Xiaomi
Market research firm International Data Corporation (IDC) Report According to , many new smartphones have been launched in the second quarter. Most of these were in the mid-premium and premium segments. However, shipments of entry-level smartphones (priced below Rs 8,400) declined 36 percent year-on-year in the second quarter. The market share of these segments has come down to around 14 percent from 22 percent in the same quarter last year. Chinese smartphone maker Xiaomi has the highest share in this segment. After this there are Poco and Realme.
Shipments in the budget segment (priced around Rs 8,400 to Rs 16,800) of smartphones have grown nearly 8 percent year-on-year. Xiaomi is at the forefront in this segment also. After this there are Realme and Vivo. The entry-premium segment (priced around Rs 16,800 to Rs 33,500) has seen the highest increase of 42 percent. In this, Chinese smartphone maker Oppo is at the forefront. After this there are Vivo and Samsung. Shipments in the mid-premium segment (priced around Rs 33,500 to Rs 50,400) of smartphones declined by about 25 percent on a year-on-year basis. The market share of this segment has declined from about 5 percent in the same quarter last year to about 4 percent. In this, Vivo has the highest market share of about 25 percent. After this there are OnePlus and Oppo.
Shipments in the premium segment of smartphones (priced around Rs 50,400 to Rs 67,100) declined by about 37 percent in the second quarter. American devices maker Apple is at the forefront in this segment. After this is South Korea’s Samsung. Shipments in the super-premium segment (priced above Rs 67,100) have grown nearly 22 per cent year-on-year. Apple has the highest stake in this, about 83 percent. The company’s iPhone 15, iPhone 15 Plus, iPhone 14 and iPhone 14 Plus have received good response from customers. Samsung is in second place with 16 percent market share.
