Spotify buys Podz to improve podcast discovery on its platform

Spotify on Thursday announced the acquisition of Podz, a podcast discovery platform. Podz is a platform that provides a short clip as a teaser for a podcast. These teasers are referred to users so that they can decide which podcast to listen to. Podz’s integration with Spotify will be completed by the end of this year. Let us tell you, earlier this week the company had announced Greenroom as a competitor to the popular audio-only chat platform Clubhouse.

Announcing the acquisition, Spotify announced its blog “We’re investing in building and scaling the world’s best (and most personalized) podcast discovery experience.” As we mentioned, Podz is a platform Which helps users discover new podcasts daily based on their tastes and preferences. Podz suggests three episodes per day to its users on a variety of basis.

The blog further reads, “We are confident that Podz’s technology will complement and accelerate Spotify’s focused efforts to power discovery, deliver the right content at the right time to listeners, and accelerate category growth around the world.” “

Spotify is soon going to bring Podz technology on its platform, it is said that users will be able to experience this new element on the Spotify platform by the end of this year.

Let us tell you, earlier this week Spotify had announced the launch of Greenroom which is a competitor to Clubhouse. Greenroom provides users with the opportunity to engage in live session discussions.