YouTube prepares to launch Shorts in response to TikTok!

There is news of a feature being introduced on YouTube with the help of which users will be able to create short videos like TikTok. Work on this feature is still going on and it is expected to be introduced by the end of 2020. It is reported that this feature will be known as ‘Shorts’ and YouTube is preparing to challenge the popular TikTok through this feature. TikTok, which was launched only a few years ago, has raised many flags of popularity. This platform is known for short video formats. YouTube also wants to provide a similar facility to its creators.

The Information reports that ‘Shorts’ has been banned by YouTube. https://www.theinformation.com/articles/youtube-plans-shorts-to-rival-tiktokThe feature is being worked on. It is estimated that it will be released as a part of the mobile app. It is claimed that it will be in the form of special feed. Short video clips created by users will be available here. At the same time, Google having a long list of licensed music and songs is an advantage of sorts. This is not the first time that a feature in this Google app has been inspired by another app. An example of this is the Instagram-like Stories feed on YouTube.

Remember that a variant of TikTok was launched by ByteDance in China in 2016. The name at this time was A.me (later rebranded to Douyin). In this app, users get the facility to create short looping videos ranging from 3 seconds to 60 seconds. The app was made available worldwide in 2018, that too under the name TikTok. Earlier ByteDance bought Musical.ly and merged it with TikTok. Since then this app has been very popular among the youth.

It will be very interesting to see how YouTube makes the new ‘Shorts’ feature a part of its app. Also how to balance short and long video formats. At present, no official information has been given by YouTube regarding this feature. It is expected that when the feature is ready for launch, only then will the company make an announcement about it.